Tim Hortons to offer real espresso at $2 a cup
18.05.12
The country’s largest coffee chain is adding real espresso coffee to its product lineup later this month.
Starting at $2 a cup, Tim Hortons, which has wanted to enter the espresso market for a number of years, says it’s taking a previously premium product and making it more mainstream.
Worth an estimated $1 billion annually, espresso coffee sales are growing faster than regular coffee sales though they still account for a very small percentage of the overall market.
More and more coffee chains are adding espresso to their menus. McDonald’s Restaurants recently launched a line of espresso style coffees under the brand name McCafe.
Long dominated by Starbucks, espresso-based coffees were originally seen as manually prepared, premium-priced drinks that didn’t easily fit the fast-food environment.
Tim Hortons said it wanted to be sure it could introduce an espresso that met its standards for speed of service, quality and value.
Source: Toronto Star